Pure Heroine
Universal Records
Release date: September 27, 2013
By Shawal Ras
Follow @shawalras
Posting about Lorde (or Ella Yelich O'Connor) makes me feel old but you know what, she's young (17!) and her debut record is one giant pie of anti-consumerism that got her through to that no.1 spot in the only chart that matters in music, Billboard.
Pure Heroine is the debut LP from this ingenue from New Zealand. Instead of focusing on bubbly pop gem like any other youngsters in this industry, Lorde released an alternative record that speaks to us about the world that is surrounding us and the globalization culture that we're trying to develop every single day.
The first single (and the only single that matters the most), 'Royals' sets up the mood for the whole album. Initially released for her EP, The Love Club, the single was re-released again into this album together with nine other tracks. Among those nine, there are few tracks that stand out the most: 'Royals' (obviously), 'Team', 'Tennis Court', 'Ribs' and 'Buzzcut Season'.
Sure this is ain't Lana Del Rey's Born To Die, but still, I love how Lorde written songs that are the totally opposite of Del Rey even though their style is the same. While Del Rey focuses on love and cinematic sounds, Lorde focuses on being young, in love and adding that whole social commentary spunk, thus, making the album slightly edgy than any other records that was released this year.
In conclusion, I have to stay the album is cohesive, kinda gothic sexy and the lyrics are kinda relatable for someone of my age. The only negative thing I'm gonna say is the cover: why all black? It stands out but it does look boring.
Rating: 4.5 out of 5 stars.
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