F*ck Apologies (feat. Wiz Khalifa) - Single
Atlantic
Release date: July 28, 2016 (Single) / July 29, 2016 (Music Video)
By Shawal Ras
Follow @shawalras
Unapologetic and with absolutely zero f*cks to give, JoJo returns with a brand new single, 'F*ck Apologies'.
The single, a collaboration with Wiz Khalifa, is a mid-tempo track with strong R&B elements. It's about being really pissed about saying "sorry" when you don't really mean it: "You would even tell two lies to prove that you were right / Usually I'd go on and take the blame but not this time, not this time."
Directed by Francesco Carrozzini (the man behind Lana Del Rey's moody and eerie music video for 'Ultraviolence') and A$AP Rocky, JoJo is all drama and full of angst. Shot in Los Angeles, the singer is seen embracing her flaws while she took a dip in a pool - naked (actually, I'm not really sure. Probably camera tricks?).
Anyway, 'Fuck Apologies' is the official lead single off the singer’s comeback studio album – her first since 2006′s The High Road – which is titled Mad Love, and is set to hit stores on October 14!
Stoked!